?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
RAYMOND SAVIGNAC (1907-2002) [CHEF & ROOSTER.] Gouache maquette. Circa 1957. 17 1/4x11 inches, 43 3/4x28 cm. Condition B: creases, abrasions and staining in margins and image; tears and pin holes at edges; embossed stamp along right edge. Mounted on board. Raymond Savignac was one of the most successful and influential poster designers of the post-war period and the inventor of the "visual gag" concept of advertising. He was commissioned by many of France's most popular brands and in many cases (such as Bic), continued working with these companies for years. Within his design arsenal Savignac had a gallery of characters, such as a chef for food posters and a rooster (the French national emblem) for France. For a French food festival abroad he might well combine both, such as here. This is likely a study or an early idea for the poster in lot 127.
![RAYMOND SAVIGNAC (1907-2002). [CHEF & ROOSTER.] Gouache maquette. Circa 1957. 17x11 inches, 43x28 cm.](https://catalogue.swanngalleries.com/full//979\678979.jpg)
